IAM

IAM

Product Description

Wherever late night takes you, IAM Darker than Midnight™ is for those who know that midnight isn’t the end of the evening, but just the beginning.

Specially formulated by Hollywood Tans® to contain the highest concentration of bronzers available, IAM Darker than Midnight™ is for experienced tanners who crave the intensity—and results—of a dark, dark tan. Containing exotic neem seed oil and evening primrose oil, which have been used for centuries to promote skin health, and advanced silicone emulsion, IAM Darker than Midnight™ will deepen and prolong your tan with silky, powerful moisturizers.

If you love the mystery of late night darkness, IAM Darker than Midnight™ is for you.

Warning:
If you’re afraid of the dark, do not use IAM Darker than Midnight™, as its use may promote nocturnal behavior.

CATEGORY: BRONZERS

There are two types of bronzers – Natural bronzers which use natural based extracts to provide immediate color to the skin that lasts one-to-two days.  The natural extracts in these bronzers are considered cosmetic bronzers because they add color to the skin, much like cosmetic make-up.  Then, there are Delayed bronzers which use the self-tanning agent Dihydroxyacetone (DHA) to increase dark color.

Erythrulose is often used in conjunction with DHA.  Both are sugar cane extracts that chemically darken the protein in the skin, the more DHA used, the darker the shade of brown.  The color typically lasts four-to-seven days and is seen within two-to-four hours after application.